The night-time ballet of the mobula ray, that beautiful scene in Blue Planet II when hundreds of rays feed off glowing plankton in the Sea of Cortez, or the Asian sheepshead wrasse fish, which changes its sex to avoid unwanted advances: everyone who watched the 2018 BBC environmental documentaries has a memorable scene.
But perhaps it is the final episode that resonates most. The one whereDavid Attenborough and his crew turn to the camera, look the viewer square in the eye, and deliver a stark warning about human destruction of the ocean.
It was watched by 14 million UK viewers, led to a surge in marine charity sign-ups and donations, and became a watershed moment in documentary film.
Previously accused of glossing over human harm to the natural world for the sake of a pristine shot, the BBC raised pertinent questions about the role of documentary film in a world facing acute environmental crises.
Sold to more than 30 countries, Blue Planet’s phenomenal success proved that social responsibility and artistic sensibility are not incompatible. Documentary-makers can be more than impartial observers – indeed, perhaps they should be?
The “Blue Planet effect” is part of a wider transformation taking place within society — and the documentary genre. Tooled with new technology, working with small or crowd-funded budgets, the next generation of filmmakers scattered across the globe are plugging into the environmental loss they perceive around them.
By examining the impacts of climate change, biodiversity loss, and urbanisation, these documentary-makers serve an audience increasingly disconnected from nature yet mobilised by environmental causes, and who do most of their viewing on smartphones.
Winning hearts and minds
So how do environmental filmmakers see their role shaping up in the era of the Anthopocene, and what impacts do these programmes have on the way in people think and live?
Victoria Bromley, a producer and director for the BBC’s Natural History Unit in the UK, has devoted her career to raising the profile of rare and endangered species.
One of her earliest films was about critically-endangered Siberian tigers at a time when there were only 300 left in the world due to habitat loss from intensive logging and development in Russia’s Far East.
Despite being aired in English, the film was accessible online in Russia and led to Vladimir Putin making a personal visit to the town where some cubs were later released.
Saving the world’s most trafficked animal
Last year, Bromley worked on a documentary about pangolins, one of the world’s most-endangered and least-known species. Small, gentle and covered in scales, this adorable mammal has been driven to the verge of extinction by poachers supplying demand for the traditional Chinese medicine market. Their keratin-rich armour is thought to be a cure for anything from acne to deafness.
Chinese consumer demand has been driving trade within Southeast and South Asia since the mid -1990s, but today trade from Africa is picking up, threatening African pangolin species. Reaching audiences in China, where pangolin scales are still legally proscribed in hospitals, was especially important to this project.
“The challenge was to introduce people to this species but also deliver the realisation that is could be gone in a few years if things don’t change,” says Bromley.
At heart of the story is the relationship between South African conservationist Maria Diekmann and Honey Bun, a pangolin she rescued as a baby. The characterful, armadillo-like creature tottering around a house on its hind legs cuts a stark contrast with the images of dead pangolins normally seen in news clips.
“Nature documentaries can help people imagine an animal, understand it, and be excited by it as a living being. It doesn’t sound a lot to say ‘raising a profile’ but it can have a huge impact to have that recognition.”
WildAid released a Chinese video featuring the film’s star Honey Bun and Chinese model-actress Angelababy, which has been watched 40 million times, along with 55,000 comments, in China.
“What we’ve seen with this campaign, as well as our other pangolin campaigns, is that they spark discussion about the issue. These online comments frequently lead to more media coverage. Without these films and campaigns, I don’t think there would be a fraction of the attention to these issues,” says Steve Black, WildAid’s chief representative in China.
Bromley believes that as society becomes increasingly urban, our alienation from nature is impacting on mental wellbeing. Over half the world’s population now live in urban environments, with this expected to rise to 68% by mid-century, according to the United Nations.
“We are integrally connected to nature and we are becoming increasingly removed from it. There have been studies that show wildlife documentaries improve your happiness,” she says.
Tackling tough issues in China
In China, environmental film is not recognised as a genre in its own right. The domestic film industry is strictly regulated by the government and the few films that are produced rarely garner a wide following. A notable exception being “Under the Dome”, the 2015 documentary made by Chinese reporter Chai Jing about air pollution, which was pulled down by government censors shortly after its release.
“We certainly need more filmmakers to make films on this topic. I think it’s healthy to have…a bigger variety and diversity,” says Jian Yi, a Chinese filmmaker based in Beijing.
In 2016, in partnership with US think-tank Brighter Green, he made the groundbreaking documentary “What’s for dinner?”, which lifted the lid on animal farming practices in rural China.
The film set out to answer two questions: Can people in the developing world eat as much meat and dairy as people in the industrialised countries without destroying the planet? And do they really want to?
“For me, it was really eye-opening to read a policy paper on China’s meat consumption and its impact on the environment. I was very shocked to read the facts,” he says.
“What really changed us [the crew] was the visuals and the sound that we picked up at the scene. The sound artist remembered vividly what she heard from the days on the farm. She had to listen to all the terrible sounds, the screaming of the pigs, which made a huge psychological impact on her.”
According to Yi, around 70% of people surveyed who saw it the film have switched to a plant-based diet as a result.
“I guess that is the power of a documentary film,” he says, adding that he believes the release chimed in with the beginnings of a modern plant-based food movement in China.
While rising meat in diets in developing countries has raised concerns, the greatest amount of meat – often from factory farms – is consumed in developed countries. In other words developing countries like China and India have now started to catch up to an unsustainable practice pioneered by developed countries. This was made clear by Wanqing Zhou, of Brighter Green, in her piece on, “The Triangle: Factory Farming in the U.S, China and Brazil”.
New frontiers of storytelling
Gayatri Parameswaran is a Virtual Reality (VR) video creator, documentary-maker and journalist from India currently based in Berlin, Germany, with NowHere Media. She has reported from over 25 countries, from witch hunting in India, to the struggles of the transgender community in Nicaragua.
In 2016, she was inspired by the making of “The Click Effect”, an Emmy-nominated 360 degree conservation documentary about the protection of the ocean’s largest predators. It follows two marine scientists, Fabrice Schnoller and Fred Buyle, as they free dive 100 feet under the ocean’s surface in Grand Caymanto swim alongside dolphins and sperm whales, capturing the secret of their “click” communication.
Recently she worked on a VR project to save the Fishing Cat, which is being threatened by the loss of its mangrove and wetlands habitat in northern India and Sri Lanka, which highlighted the issue to international audiences.
Parameswaran is interested in VR as a powerful form of immersive storytelling with wide application for environmental projects.
“With VR, you are able to build that intimate relationship between the producers and the audience. It is an opportunity to step into the shoes of the subject and implant the user in [their] mind.”
Parameswaran says the next frontier for storytelling is augmented reality (AR), a technology that allows users to superimpose information — sounds, images and text — on real-world scenes, usually through a smartphone camera and app.
“AR keeps the environment around you, so you keep your context, but adds a layer of input on top, which can be very powerful. It can be very hard-hitting.”
As the most common way to access AR is through a smartphone, costs are low, says Parameswaran: “There is no need to invest [large sums] in the production [like with VR].”
As the impacts of climate change and human development unfold, it seems inevitable that filmmakers around the world are recalibrating their craft to recording, analysing and questioning the fate of the natural world, to which our own is bound.